Ongoing SEO for a smaller or local business usually costs 5,000 to 15,000 kr a month. All agency prices here are from the Swedish market, in Swedish kronor (kr). Price guides from offerta.se, webbplus.se and sokordsanalys.nu, among others, show this. A consultant's hourly rate clusters around 800 to 1,500 kr, according to webbplus.se and developly.se.

Competitive markets cost more. Seosdesign.se gives 25,000 kr and up for tough competition. Webbplus.se gives the same level for its most expensive category. A one-off analysis costs from 5,000 kr according to developly.se and up to 50,000 kr according to sokordsanalys.nu.

A tool that takes work off your hands for one site costs roughly 250 to 800 kr a month. That comes from our review of over twenty pricing pages in July 2026. It is a different kind of service from an agency, and you can see the difference below.

The agency figures come from pages that rank in Google for this question. We read them on 2026-10-21. All sources are listed at the end.

A price under 3,000 kr a month is a warning sign. Both sokordsanalys.nu and webbplus.se say so. More on why further down.

SEO prices in Sweden in 2026

Here is ongoing SEO per month, split by company size.

Simpler efforts, 3,000 to 5,000 kr according to offerta.se and skale.se.
Local and smaller companies, 4,000 to 8,000 kr according to svenskmediapartner.se. Mediase.se gives 6,000 to 12,000 kr and seosdesign.se 8,000 to 12,000 kr.
Mid-sized companies, 8,000 to 15,000 kr according to svenskmediapartner.se. Seosdesign.se gives 12,000 to 25,000 kr and sokordsanalys.nu 15,000 to 40,000 kr.
Growing and larger companies, 15,000 to 50,000 kr according to svenskmediapartner.se.
Large e-commerce, 50,000 kr and up according to svenskmediapartner.se.
The whole picture, 3,000 to 60,000 kr or more, according to apexstudio.se. It has compiled 14 public price points.

The ranges differ because agencies measure size in different ways. Look at the pattern instead. Smaller and local companies land around 5,000 to 15,000 kr. Tough competition starts around 25,000 kr. The agency hasty.se gives prices from 30,800 kr a month.

Pricing models and what they cost

The pages describe five ways to pay.

Hourly rate, 800 to 1,500 kr per hour according to webbplus.se and developly.se. Offerta.se gives 600 to 1,500 kr, seosdesign.se 1,000 to 2,000 kr and sokordsanalys.nu 800 to 2,000 kr. Seo-texter.se gives an average of about 900 kr.
Monthly contract, 7,000 to 15,000 kr according to seo-texter.se. Developly.se calls 5,000 to 20,000 kr “typical for the market”.
One-off analysis or audit, 5,000 to 25,000 kr according to developly.se and 10,000 to 30,000 kr according to webbplus.se. Sokordsanalys.nu gives 10,000 to 50,000 kr. Fixed prices exist too, for example 4,900 kr at stoltmarketing.se and from 6,900 kr at skale.se.
Project, 5,000 to 10,000 kr according to seo-texter.se and 10,000 to 75,000 kr according to sitea.se. Topdog gives 30,000 to 400,000 kr, according to apexstudio.se.
Results-based pricing is listed by seo-texter.se as its own model, so ask for the terms in writing.

Links are often bought separately. According to seo-texter.se, a link article costs 1,500 to 6,000 kr and a rented link about 200 kr a month. A one-off analysis is a sensible start if you want to know what needs doing before you commit.

What you get for the money

A monthly fee is paid time. Divide the fee by the hourly rate and you see how many hours you are buying. We use 800 to 1,500 kr per hour.

15,000 kr buys 10 to almost 19 hours.
5,000 kr buys just over 3 to just over 6 hours.
3,000 kr buys 2 to almost 4 hours. That is why the sources warn about prices below that level.

Svenskmediapartner.se splits the work into technical SEO, on-page and off-page. Off-page means other sites link to you. It is slow and hard to do yourself. Someone also has to read the numbers every month.

Part of the fee goes to tools. According to webbplus.se, professional SEO tools cost an agency 30,000 to 100,000 kr a year in licenses.

What do SEO tools cost?

Tools sit at a completely different price level. We read the pricing pages of over twenty tools in July 2026. The prices come from the vendors' own pages. The kronor amounts are our rough conversions. Prices change, so check today's figure with the vendor.

Rank trackers, roughly 250 to 800 kr a month. They show where you rank and nothing more. Mangools starts around 29 dollars, Wincher around 49 euros and Nightwatch at 79 euros. AccuRanker starts at 224 dollars.
Content optimization, roughly 500 to 1,300 kr. Frase costs 49 dollars, Surfer 49 to 99 euros and Clearscope from 129 dollars. They help you write new content. They do less for pages that are already published and quietly getting fewer visitors.
All-in-one suites. SE Ranking starts at 129 dollars. The big suites' agency tiers run from 279 to 549 dollars a month. Ask yourself how much of it you will open more than once.
Tools that do the work, roughly 1,000 to 5,000 kr. They write or apply changes instead of only reporting. Alli AI charges 249 dollars for 5 sites and 499 dollars for 15. Tedrix belongs here too, and its prices are further down.

Compare what “does the work” means in each tool. It can be suggestions, drafts or changes applied with an undo button.

Three billing traps

Credits that expire. Several tools sell monthly packs where unused credits disappear at month end. Rank Math, for example, replaced word credits with simple article limits.
The yearly price shown as a monthly price. The big number often applies only if you pay a year upfront. The month by month price is often 20 to 25 percent higher.
Top-ups you did not plan for. Tools with hard meters per page, article or keyword stop working at the cap or bill every extra unit.

Start with the free tiers, since most serious tools have one. Then count on 250 to 800 kr a month for a tool that takes work off your hands for one site. If it costs more than that for one site, it should do the work for you and not only report.

Agency, consultant, tool or do it yourself

Agency, when the market is tough, the site is large or you have zero hours to spare. An agency can build links and produce content in larger volume.
Consultant, when you want a review or a plan and then do the work yourself. You pay per hour.
Tool, when you run a site in a market that is not brutally tough. The job is then to keep what you have visible and correct what slips. A tool builds no links and does not fight for a top spot in a brutal market.
Do it yourself, when you have more time than money. Google Search Console is free and shows which pages are getting fewer clicks.

Once the basics work in Google, you can look at AI answers. Read how to show up in ChatGPT.

Is it worth it? How to calculate

You can answer without guessing. You only need your own numbers.

Work out how much profit a new customer or order leaves after costs.
Divide the monthly SEO cost by that amount.
The answer is the number of extra customers you need each month to break even. That is your break-even point.
Compare it with your clicks in Search Console. If the break-even point is unrealistic, SEO is the wrong route right now.
Allow for delay. The first months are a cost.

Apexstudio.se and stoltmarketing.se show the same kind of break-even calculation. Skale.se also covers when SEO is not worth the money. Ask yourself whether anyone searches for what you sell at all.

SEO versus Google Ads

Google Ads gives you visitors right away, but only as long as you pay for every click. SEO takes longer. Once a page ranks, you get clicks without a click price. Webbplus.se, skale.se, svenskmediapartner.se, apexstudio.se and stoltmarketing.se compare the two. Use the same break-even calculation on both.

Warning signs and questions before you sign

A price under 3,000 kr a month. Sokordsanalys.nu and webbplus.se warn about it. Webbplus.se writes that “3,000 kr a month cannot deliver meaningful work”.
A guarantee of first place. Seosdesign.se covers the question in its FAQ. Nobody outside Google controls its rankings, so a guarantee is a warning sign.
Reporting based on a score of their own instead of your Search Console numbers.
A long commitment period and unclear terms on what is included each month.

Questions to ask

Ask for quotes from several providers so that you compare like with like. Then ask four questions.

How long is the commitment period and how do I cancel?
Exactly what is included each month, in hours or deliverables?
Is the report based on my own Search Console numbers?
Who owns the texts and accounts if we stop?

Where Tedrix fits

You are reading this on Tedrix's own site, so weigh our words accordingly. Tedrix monitors your site in Google and in AI answers and rewrites pages that are getting fewer visitors. Tedrix is not an agency and builds no links.

The price is per site and month, according to tedrix.io/pricing on 2026-10-21. 24 US dollars gives monitoring with a prioritized action list. 85 dollars gives ready-made suggestions that you approve. 129 dollars gives autopilot, where every change made is reported and can be undone. There are no credits and no pool that runs out. See the price list.

Before you buy anything, see what actually needs doing. The free analysis shows which of your pages are getting fewer visitors. Run the free analysis.

Frequently asked questions

How long does SEO take?

No exact time can be given. The effect comes gradually, and skale.se describes “the first 90 days” as its own phase of the work. Choose a contract you can cancel if nothing happens.

What does local SEO cost?

According to svenskmediapartner.se, 4,000 to 8,000 kr a month. Mediase.se gives 6,000 to 12,000 kr, seosdesign.se 8,000 to 12,000 kr and sokordsanalys.nu 5,000 to 15,000 kr.

Is SEO a one-off cost?

Usually not. Ongoing SEO is a monthly fee. You can order a one-off analysis or a project. But pages can quietly get fewer visitors over time, so the site needs upkeep.

What does an SEO analysis cost?

Between 5,000 and 50,000 kr depending on scope, according to developly.se and sokordsanalys.nu. Fixed prices start at 4,900 kr at stoltmarketing.se.

Can I do SEO myself?

Yes. It costs time instead of money. Start with Google Search Console and the free tiers of the tools. Hire a consultant for a review if you do not know what matters most.

Sources

Agency pages read on 2026-10-21. Tool prices read from the vendors' pricing pages in July 2026.

offerta.se, hourly rate 600 to 1,500 kr and ongoing SEO in three tiers from 3,000 kr.
svenskmediapartner.se, ongoing SEO by company type, from 4,000 kr to 50,000 kr and more.
seo-texter.se, hourly rate 500 to 1,500 kr, monthly contracts, projects, link articles and rented links.
sitea.se, projects 10,000 to 75,000 kr. The page heading states 2021.
webbplus.se, hourly rate 800 to 1,500 kr, ongoing tiers, analysis, tool licenses and the warning about 3,000 kr.
seosdesign.se, hourly rate 1,000 to 2,000 kr, local, mid-sized and highly competitive companies.
developly.se, hourly rate 800 to 1,500 kr, ongoing 5,000 to 20,000 kr and analysis.
skale.se, budget tiers from 3,000 kr, analysis from 6,900 kr and the first 90 days.
sokordsanalys.nu, hourly rate 800 to 2,000 kr, ongoing by size, analysis and warning threshold.
mediase.se, ongoing 6,000 to 25,000 kr, local 6,000 to 12,000 kr.
apexstudio.se, compilation of 14 price points, Topdog's hourly rate, analysis and projects.
stoltmarketing.se, fixed price for analysis, 4,900 kr, and break-even calculation.
hasty.se, agency prices from 30,800 kr a month.
The vendors' pricing pages, Mangools, Wincher, Nightwatch, AccuRanker, Frase, Surfer, Clearscope, SE Ranking and Alli AI.
tedrix.io/pricing, 24, 85 and 129 US dollars per site and month.

What does SEO cost? Agencies, consultants, tools